Women of colour are regularly left out of the mainstream beauty industry, from their foundation shades being absent from drugstore shelves to models being asked to bring their own make-up to shoots. But Bajan superstar Rihanna is changing all that with the launch of her own brand of cosmetics, Fenty Beauty.
Partnering with Sephora allows women of all shades to use their Color IQ system to find their perfect shade of Fenty Beauty foundation. This system is a handheld camera device that takes photos of several places on the skin allowing a precise match of any makeup brand. Not only does Color IQ find matches for foundation, but it also explores the perfect concealer and lip shades all offered in Rihanna’s beauty line.
This can combat the horrors of women wearing the wrong shade from light tones in African American albino women to darker shades in our melanin goddesses. Fenty Beauty offers women of darker skin and light skin tones the wide variety of makeup shades that mainstream beauty products fails to achieve.
Don’t you just love Riri!